The General Directorate of Strategic Projects and External Promotion aims to contribute to the promotion of the city's strategic projects, to the development of plans to attract investments, as well as to the external promotion of Zaragoza, both nationally and internationally, taking as a starting point, the Strategic Plan for External Promotion (2022-2030) based on transversal public-private collaboration that contributes to the present and future development of the city of Zaragoza.
