ICCA Iberian Chapter holds its Annual Meeting from April 2 to 4 in Zaragoza

07 abril 2025

Zaragoza hosted the ICCA Iberian Chapter Annual Meeting from April 2 to 4, 2025.
This meeting marks the beginning of a decisive year for the Iberian Chapter. During these days, space was given to both training and networking among professionals, creating the ideal environment to strengthen the MICE sector.

The 2025 meeting program combined networking, learning, and immersive destination experiences. Sessions took place at Hotel Alfonso and Grupo San Valero, covering key topics such as the use of artificial intelligence in the industry, congress bidding strategies, and emerging destinations. Attendees also enjoyed local culture and gastronomy.

2025 is a key year for the ICCA Iberian Chapter, with three major events: two in Spain and one in Portugal.
Zaragoza marked the start of a historic year, followed by Granada, where the ICCA Global Association Forum will redefine sustainability and well-being in the industry. Finally, Porto will host the ICCA Congress 2025, the largest global event in the MICE sector, where the future of congresses will not only be discussed—it will be designed.