Turning the tables: Role of media to engage the masses in water debates and practices
- Resumen
- It needs little stress that water is one of the most pressing issues confronting the populace of planet today, particularly so for the developing countries. One of the many reasons for the water woes of today emanates out of the lack of proper alertness, at people¿s level in particular. Media has witnessed very fast developments on the back of technological advancements in recent years. These developments have both pros and cons. True that media has played an vital role in increasing awareness of social issues over past few years. Yet, the coverage of issues such as water and sanitation remains far from desired. While water is by and large a less-reported and even mis-reported issue ¿ whatever gets place in media is often plagued by/with commercialism, vested interests and lack of proper orientation of journalists. The human touch is missing, to a large extent. Resultantly, the desired goal of making the poor a ¿part of solutions¿ to the water problems remains a dream. Media in developing countries needs to prioritize water in its coverage, rise above commercialism on this critical issue and devise people-centric approaches in coverage of water issues. If the masses are involved the way they should be, little more efforts will be needed.
- Autor
- Shahzad, Irfan
- Palabras Clave
- Conciencia ecológica, Medio social, Participación ciudadana, Agua
- Idioma
- Inglés
- Documentos
- Ponencia ( 6 pag, 149 Kb )
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- Existe un Video disponible en el Centro de Documentación