Beyond Water Marketing Myths
- Resumen
- The challenge in isolating the opportunities and pitfalls of water marketing is to accurately apply available doctrines and experiences. This is an arena in which loose rhetoric and unrefined arguments have contributed confusion. The goal here is to move beyond marketing myths by compiling clear information about pivotal elements of the marketing versus nonmarketing debate. The primary concepts are defined and applied, and some general evidence emerging from actual water markets is assembled. The discussion concludes with an abridged list of available insights.
- Autor
- Griffin, Ronald C.
- Palabras Clave
- Planificación hidrológica, Comercio y consumo
- Idioma
- Inglés
- Documentos
- Ponencia ( 8 pag, 135 Kb )
Otros Documentos relacionados:
- Documento Final Semanas Temáticas
- Conclusiones Tribuna del Agua
- Existe un Video disponible en el Centro de Documentación