Iberian Mice Forum Zaragoza highlights among the promotional actions carried out by de CVB

29 noviembre 2021

Zaragoza showed its best between November 10 and 12 to host the 150 delegates who attended the 30th edition of Iberian MICE Forums (IMF) held in the Aragonese capital. This event was a meeting between suppliers, event agencies, associations, and companies in the business tourism sector in which the participants met to learn about the MICE national offer and strengthened the established relationships with various networking activities and pre-established professional appointments. On this occasion, the IMF divided into a session with the associative sector and another with the national sector.

The participants of both editions coincided on the second day. Sara Fernández, deputy mayor of Zaragoza, closed the associative edition and inaugurated the national one. After the event, 13 event agencies extended their stay in Zaragoza with a fam-trip in which they could continue discovering the MICE offer of Zaragoza.

Zaragoza CVB also attended the conference organized by the Spain Convention Bureau with agencies from France, Germany, and the United Kingdom in Tenerife at the beginning of November. During the three days of the event, the participating Spanish destinations were able to hold meetings with the 15 European buyers.

At the local level, the CVB summoned the members of ZCB Anfitriones on November 3 to get to know Viñedos Rhey, a vineyard located a few kilometres from the city where they can host events of all kinds. That same morning, ZCB also presented the Zaragoza Film Office, the new project of the Department of Exterior Projection of the Zaragoza City Council that arises with the aim of functioning as a one-stop shop that responds to the needs of companies and activities related to filming and the recording of all kinds of films that take place in the city.

On November 24, the Zaragoza CVB celebrated what is now the 80th edition of #ZCBProfitClub in its history. The meeting took place in the renovated Avenida Hotel, a boutique hotel in the historic centre with two bright patios where events can be held and various spaces where you can extend the day.

Zaragoza CVB continues to bet on sustainability and, therefore, is working on the planting of 300 trees in the new Bosque de los zaragozanos promoted by the City Council. With this project, three new forests will be created in the surroundings of Expo 2008, near the forest that the CVB already planted in 2012. Thus, the three fundamental pillars of the Convention Bureau will be able to contribute their trees to the new green lung of the city with forests ZCB Socios, ZCB Corporativo and ZCB Anfitriones.

Soon, Zaragoza CVB will attend IBTM in Barcelona on its return to the presential format, where meetings will be held with the main international MICE professionals. ZCB can be found at stand C30 with TourSpain.

In December, Zaragoza CVB will present the report of the year and the forecast for 2022 at the Partners General Assembly that will take place on the 15th at the Pablo Gargallo Museum. Then, on the 17th, the CVB will celebrate Christmas at the Alma Mater Museum with the ZCB Forum, where a work meeting will be held after which a very special visit followed by a cocktail is expected. With this action in which the members of the three pillars of ZCB will meet, the Convention Bureau will close a year that has seen the return of face-to-face events.


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