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Search results: Main themes: Marketing  

Sanitation Marketing Lessons from Cambodia: A Market-Based Approach to Delivering Sanitation
  • Sanitation Marketing Lessons from Cambodia: A Market-Based Approach to Delivering Sanitation
  • World Bank Water and Sanitation Program (WSP). October 2012
  • This field note summarizes the results and challenges of a WSP-supported Sanitation Marketing Pilot Project, which applies the sanitation marketing approach to the rural Cambodian context.
  • Geographical coverage (region): Asia
  • Main themes: Behaviour change, Communication, Infrastructure, Marketing, Poverty, Sanitation

What Does It Take to Scale Up Rural Sanitation?
  • What Does It Take to Scale Up Rural Sanitation?
  • World Bank Water and Sanitation Program (WSP). July 2012
  • This Working Paper synthesizes the work of the WSP in operationalizing sustainable rural sanitation and shares lessons learned. Key components are introduced and illustrated with examples from the field: Chapter I. 'Overview' shares the sector context that shaped WSP's approach to rural sanitation; the status of rural sanitation in countries where the program was initially implemented; and introduces the programmatic and operational approaches that have been tested at scale; Chapter II. 'Programmatic Approaches to Create Demand, Change Behaviours, and Increas...[Read full description]
  • Geographical coverage (region): Africa, Asia
  • Main themes: Behaviour change, Capacity building, Financing, Marketing, Rural areas, Sanitation, Small-scale providers, Utility services

Living without Sanitary Sewers in Latin America. The Business of Collecting Fecal Sludge in Four Latin American Cities
  • Living without Sanitary Sewers in Latin America. The Business of Collecting Fecal Sludge in Four Latin American Cities
  • World Bank Water and Sanitation Program (WSP). March 2012
  • This report spotlights the major challenges and the opportunities that lie ahead in faecal sludge management and summarizes the findings from four case studies that describe the current and potential market for sludge removal, collection, and disposal in peri-urban areas. These areas, inhabited by a variety of ethnic, religious, and cultural groups, typically struggle with high population density, insufficient land use planning, high citizen insecurity, and low coverage with basic services. The report demonstrates how technical, financial, environmental, soci...[Read full description]
  • Geographical coverage (region): Latin America and the Caribbean
  • Main themes: Livelihoods, Marketing, Markets, Perceptions, Sanitation, Vulnerable groups, Wastewater, Water governance, Water operators, Water treatment

Introductory Guide to Sanitation Marketing
  • Introductory Guide to Sanitation Marketing
  • World Bank Water and Sanitation Program (WSP). September 2011
  • This document seeks to contribute to the field of sanitation marketing by sharing practical guidance on the design, implementation, and monitoring of rural sanitation marketing programs at scale in India, Indonesia, and Tanzania, plus additional projects implemented in Cambodia and Peru. The goal of the guide is to (1) Define sanitation marketing and the key components of a sanitation marketing initiative; (2) Provide an overall framework for scaling up rural sanitation programs and the justification for using a sanitation marketing approach; (3) Explain the ...[Read full description]
  • Geographical coverage (region): Africa, Asia, Latin America and the Caribbean
  • Main themes: Behaviour change, Communication, Marketing, Rural areas, Sanitation

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Published in 2015