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Introductory Guide to Sanitation Marketing

Introductory Guide to Sanitation Marketing
  • World Bank Water and Sanitation Program (WSP). September 2011
  • This document seeks to contribute to the field of sanitation marketing by sharing practical guidance on the design, implementation, and monitoring of rural sanitation marketing programs at scale in India, Indonesia, and Tanzania, plus additional projects implemented in Cambodia and Peru. The goal of the guide is to (1) Define sanitation marketing and the key components of a sanitation marketing initiative; (2) Provide an overall framework for scaling up rural sanitation programs and the justification for using a sanitation marketing approach; (3) Explain the steps needed to design, implement, and monitor sanitation marketing programs at scale; (4) Provide practical guidance on implementation; (5) Share concrete examples and lessons learned based on WSP's experiences to date; and (6) Highlight key challenges and recommend solutions.
  • Geographical coverage: Africa, Asia, Latin America and the Caribbean, Cambodia, India, Indonesia, Peru, Tanzania (United Republic of)
  • Main themes: Behaviour change, Communication, Marketing, Rural areas, Sanitation
  • Main target audience: Community, Project managers, Project planners
  • Main purpose: Guidance
  • Type of resource: Guidebook, Lessons learned
  • Download file (4.7 MB)
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Published in 2015